THE BIGGEST PROBLEM FACING YOUR CUSTOMERS TODAY? OVERWHELMING CHOICE
Founded by Steve Brazell almost 20 years ago, Hitman Inc is a boutique branding firm that uses disruptive ideas and proven choice psychology strategies to help your business create contrast between you and your competition. Simply put, Hitman Inc helps you discover how to noticeably differentiate your business in the ways that matter most to your market so they will choose you over your competition.
Hitman Inc helps a diverse clientèle including: Fortune 500s, start ups, small caps, bio-tech, medical, education, food and beverage, fashion, entertainment, finance, hospitality, real estate, technology, transportation and consumer goods.
No matter what your industry, we can help you gain a competitive edge to increase sales and grow market share in today's hyper-competitive economy.
"Get inside the mind of this Branding
Guru and learn how to dominate your competition once and for all."
— KEYSHAWN JOHNSON | SUPER BOWL CHAMPION | ESPN
THE ART AND SCIENCE
OF COMPETITION REMOVAL
Well executed brand strategies create contrast between you and your competitors—real and perceived differences that motivate your customer to choose you over the competition. If you can't create a meaningful difference, you'll become a commodity and be forced to compete on price—low price.
Our New Hyper-Competitive Economy
There is more competition in virtually every category than every before. And don't be fooled—everyone has competition. Whatever someone is doing now instead of using your product or service is "the competition." Your competition might even be an idea or belief in your potential customer's mind that you need to overcome.
Brand Strategy Development
Hitman Inc can help you develop a brand strategy that will give you a meaningful competitive advantage, increase sales, or launch or re-launch your product successfully. Gather your brain trust and plan on spending one full day in New York City or the city of your choice—the result will be a sharp, clear plan to move your brand forward. Hitman Inc can help you execute your plan or work with your in-house team or agency to get it done right.
"Hands down, he was the most attentive, enthusiastic, and brilliant partner we’ve worked with on any campaign thus far. Driven and smart—Steve just gets it!"
— TIME INC
THE WORLD'S BEST BRANDS CONTRACT HITS TO GAIN A COMPETITIVE EDGE
Over the past two decades, Hitman Inc has helped almost every kind of company and individual build a more competitive brand. When asked what our category specialty is, we reply "humans," because each one of us goes through the same decision making process of weighing the trade-offs and comparing the competition for every product or service we purchase—
from pharmaceuticals to cars, from stocks, to movies, and from laundry soap to politicians. We can help almost any product gain a competitive edge by securing the right attributes for their market and finding or developing differences that create meaningful contrast.
THE HITMAN INC BLACK OP CMO PROGRAM
See What You've Been Missing
Just like night vision goggles help you see what's in the dark, Hitman Inc can help you see opportunities in the market you might be missing. Because we have deep experience across diverse industries, we can help you think outside the box to find solutions or advantages you never thought of, or even expose you to new opportunities or partners that you can take advantage of now to grow your business.
Brand Strategy Session
Every Hitman Inc engagement begins with a Brand Strategy Session—a full-day white board think-tank that gets key team members on the same page, provides unique insights into the brand and market, and results in a simple, clear and thus powerful Brand Positioning Strategy for moving forward.
Black Op CMO Program
Once you have a brand strategy, we can help you execute your plan. We call it the Black Op CMO Program—it's just like having your own in-house CMO without the drama (or payroll taxes and health insurance). Retainers range from 60 days to 6 months depending on the deliverables, but our goal is to empower you with tools you can keep using without becoming dependent on an outside agency.
"Consulting with Hitman Inc is by far one
of the best decisions we've made strategically for our future growth."
— TARA HILL | VP MARKETING FRENCH CULINARY INST
REPAIR PROTECT AND GROW YOUR REPUTATION IT'S YOUR MOST VALUABLE ASSET
Taking a digital beating?
There are a lot of digital bullies today. Negative reviews and bad press affect your business. Attacks on your reputation or dirty laundry that finds its way into the media affect your personal opportunities, partners and even shareholders.
We help CEOs, celebrities and high-net worth individuals quickly repair and re-build their brands and reputations so they don't lose multi-million dollar opportunities.
OR VIA PHONE AT (212) 300.6026
Hitman Inc uses proven methods and strategies that focus on assessing your reputation's damage, repairing it, then protecting and growing your brand's reputation and value across the media and the web.
We don't provide case studies on reputation fixes and never share client information—so don't ask. Seriously don't.
Tiger Woods' scandal cost his sponsor's shareholders between $5 billion and $12 billion. Lance Armstrong will lose an estimated $150 million in future earnings.
— FORBES MAGAZINE
FOCUS ON BECOMING THE LEADER
Everyone wants to work with or buy products from the leader. Just like a sniper scope helps you focus on one small area, smart branding strategies help you focus on your key niche where you can increase sales and win market share.
WHY A SNIPER RIFLE?
Few companies have the battleship budget of Coke or Red Bull, but every business can be a smart branding sniper. Sniper Marketing is the strategy of focusing your business to be the expert, then creating real contrast between you and your competitors to become the first and obvious choice in the market. We can help you do it right. Bang. Bang.
LOUDER IS NOT BETTER
In our over-crowded market, yelling louder is not the way to get attention. Creating an engaging brand that customers want to experience and associate themselves with is the fastest way to grow your business.
The longest recorded kill by a sniper was by Craig Harrison, who shot two machine gunners from over 2,475M (1.5 Miles) away in Afghanistan.
Former Navy SEAL Kris Kyle was the deadliest US Military Sniper in history with over 150 confirmed kills. Insurgents put an $80,000 bounty on his head and called him al-Shaitan Ramad, "the Devil of Ramadi."
ADVANCED ARMAMENT CORP SOUND SUPPRESSOR
The M24E1 has been fitted with quick-attachable/detachable sound suppressor with muzzle brake.
©2014 HITMAN INC AND STEVE BRAZELL ALL RIGHTS RESERVED. NEW YORK CITY
In Vietnam, the average amount of rounds expended per kill by US soldiers was 200,000. The average amount of rounds by snipers—1.3.
Don't waste silver bullets—opportunities that you may only get once. Make sure you have the right funnel (website, sales team, etc) to capitalize on press, media or paid advertising.
M24E1 ENHANCED SNIPER RIFLE (ESR)
Developed by Remington Arms, the M24E1 is the latest Sniper Weapon System for deployment to special operators world-wide.
BEFORE YOU PULL THE TRIGGER…
In an era of "good enough" smart companies recognize that you only have one chance to make a first impression. Before you pull the trigger, have an expert take a quick look at where you're pointing.
The term Sniper was developed in the 19th century, referring to a hunter of snipes, a game bird.