FIND BRAND CLARITY

INFRARED

FULL-DAY BRAND STRATEGY WORKSHOP

 
Hitman-Inc-Steve-Brazell-Branding-Infrared-Strategy.jpg
 
 

THE HITMAN INC BRAND STRATEGY WORKSHOP

SEE WHAT YOU’VE BEEN MISSING

 

The method is the best I have ever seen, and the thought-process nearly flawless. I believe Steve Brazell has the most powerful and effective approach to piercing through the multimedia noise to accomplish the best branding, messaging, and marketing for today’s most relevant companies.
— Harry Miller, CEO Franchise Science, Inc. | CALIFORNIA

 
 

WHAT IT IS

A One-Day Brand Clarity & Strategy Session is an expert-guided workshop that walks the company's brain trust through a proven step-by-step process to better define the business strategy (problem/solution), customer pain points, core differentiators (why someone will choose you over the competition), and articulate new clear messaging, strategies and tactics to woo new customers, create game-changing customer and employee experiences, grow the business, and pummel the competition.

 

WHAT IT’S NOT

This is not a fluff session. We're not going to talk about your spirit animal, create a brand inspiration board, or produce a bunch of irrelevant and unusable information and opinions to throw into a big thick report that you'll read once and never use.

If you're like most companies, you have more information than you can handle. We help you filter, focus, and create a clear business strategy and brand message so you can first, stand out, and second, quickly sell your differentiated benefits to your market. It's as simple and difficult as that.

 

WHAT YOU GET

The result of the session is a short, usable, Brand Clarity & Strategy Summary PowerPoint Deck that becomes a working roadmap to help guide the company's most important brand (and strategy) decisions moving forward. Key deliverables include new, clear messaging and strategy across:

  • Brand Vision, Mission and Cause

  • Brand Core Value and Core Belief

  • Brand Architecture

  • Brand Voice and Messaging

  • Real and Perceived Competitive Threats

  • Problem/Solution and Core Customer Pain Points

  • Why Customers (Really) Hire You and How You Solve Their Pain

  • What Results Customers Expect

  • What Opportunities Should You Focus On for Innovation

  • Target Market, Users, and Potential New Markets

  • Key Brand Category and Attributes

  • Brand Positioning and Statement

  • Customer and Market Belief Systems

  • Trust Factors and Key Trust Statement

  • Real and Perceived Brand Differences

  • Creating Brand Contrast from Competitors

  • Winning Customer's Hearts and Minds

  • Rational and Emotional Brand Value Proposition

  • Introductions, One Liners, Hashtags

  • Brand Persona: Colors, Images, Fonts, Look and Feel

  • Brand Experience: Key Customer Experiential Touch-Points

  • Tying in Social Media

  • Your Brand's Elevator Pitch

 
 

Stop working with consultants in your industry—they see the world just like you do. If you want to be different (and you do), you need to see your industry in a new light with new perspectives so you can innovate successfully.
— Steve Brazell | Founder, Hitman Inc | New York City

 
 
 

FIND BRAND CLARITY

 

Watch: See What You've Been Missing 00:59

 

Every single partner rated your presentation somewhere between unbelievably valuable, and the best presentation they’ve ever seen.
— Bill Key | Partner, ELI International | Boston

 
 

SAMPLE ONE-DAY WORKSHOP

Offsite locations are best (fewer office distractions), but it can be done on your campus, or you can bring your team to New York City.

09:00    Introductions and Key Objectives Discussion

09:30    Brand Strategy Presentation and Overview

12:00    Break for Lunch

12:45    Prepare for Workshop

13:00    Begin Brand Strategy Workshop

16:00    Brand Strategy Summary Overview and Final Discussion

17:00    End

Brand Summary Document is completed within two weeks for executive review. We will iterate with you to fine-tune, then will present via video call to your executive group and/or the whole company.

 

BOOKING AND FEES

Steve Brazell books 3 to 6 months in advance. Need a session faster? Contact our office in New York City (US and Europe) or Kuwait in the Middle East for potential opportunities.

Brand Strategy Session Fees:

$15,000±  In New York City

$20,000± In The Continental United States (Plus Business Air, Hotel, and Transfers)

$25,000± International (Plus Business Air, Hotel, and Transfers)

 

50% of the payment is due upon signing of our Brand Strategy Agreement, and the balance upon completion of the Brand Summary Document. You really never want to meet our Payment Extraction Department.

 
 

In a world where there are a lot of companies that claim to be Marketing Consultants and Experts, Hitman Inc is a great return on investment. Steve Brazell delivers every time.
— Tara Hill, VP MARKETING | FRENCH CULINARY INSTITUTE | NEW YORK CITY