THE HITMAN INC BRAND STRATEGY WORKSHOP
SEE WHAT YOU’VE BEEN MISSING
WHAT IT IS
A One-Day Brand Clarity & Strategy Session is an expert-guided workshop that walks the company's brain trust through a proven step-by-step process to better define the business strategy (problem/solution), customer pain points, core differentiators (why someone will choose you over the competition), and articulate new clear messaging, strategies and tactics to woo new customers, create game-changing customer and employee experiences, grow the business, and pummel the competition.
WHAT IT’S NOT
This is not a fluff session. We're not going to talk about your spirit animal, create a brand inspiration board, or produce a bunch of irrelevant and unusable information and opinions to throw into a big thick report that you'll read once and never use.
If you're like most companies, you have more information than you can handle. We help you filter, focus, and create a clear business strategy and brand message so you can first, stand out, and second, quickly sell your differentiated benefits to your market. It's as simple and difficult as that.
WHAT YOU GET
The result of the session is a short, usable, Brand Clarity & Strategy Summary PowerPoint Deck that becomes a working roadmap to help guide the company's most important brand (and strategy) decisions moving forward. Key deliverables include new, clear messaging and strategy across:
Brand Vision, Mission and Cause
Brand Core Value and Core Belief
Brand Voice and Messaging
Real and Perceived Competitive Threats
Problem/Solution and Core Customer Pain Points
Why Customers (Really) Hire You and How You Solve Their Pain
What Results Customers Expect
What Opportunities Should You Focus On for Innovation
Target Market, Users, and Potential New Markets
Key Brand Category and Attributes
Brand Positioning and Statement
Customer and Market Belief Systems
Trust Factors and Key Trust Statement
Real and Perceived Brand Differences
Creating Brand Contrast from Competitors
Winning Customer's Hearts and Minds
Rational and Emotional Brand Value Proposition
Introductions, One Liners, Hashtags
Brand Persona: Colors, Images, Fonts, Look and Feel
Brand Experience: Key Customer Experiential Touch-Points
Tying in Social Media
Your Brand's Elevator Pitch
FIND BRAND CLARITY
SAMPLE ONE-DAY WORKSHOP
Offsite locations are best (fewer office distractions), but it can be done on your campus, or you can bring your team to New York City.
09:00 Introductions and Key Objectives Discussion
09:30 Brand Strategy Presentation and Overview
12:00 Break for Lunch
12:45 Prepare for Workshop
13:00 Begin Brand Strategy Workshop
16:00 Brand Strategy Summary Overview and Final Discussion
Brand Summary Document is completed within two weeks for executive review. We will iterate with you to fine-tune, then will present via video call to your executive group and/or the whole company.
BOOKING AND FEES
Steve Brazell books 3 to 6 months in advance. Need a session faster? Contact our office in New York City (US and Europe) or Kuwait in the Middle East for potential opportunities.
Brand Strategy Session Fees:
$15,000± In New York City
$20,000± In The Continental United States (Plus Business Air, Hotel, and Transfers)
$25,000± International (Plus Business Air, Hotel, and Transfers)
50% of the payment is due upon signing of our Brand Strategy Agreement, and the balance upon completion of the Brand Summary Document. You really never want to meet our Payment Extraction Department.