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SWAY YOUR CONSTITUENTS

PSYOPS

POLITICAL STRATEGIES

 
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Political Candidate Brand Development and Consulting

WE VOTE FOR BRANDS NOT FOR CANDIDATES

 

Politicians win because they own the most important idea in the election and the attributes voters care about most.
— Steve Brazell | Founder, Hitman Inc | New York City

 
 

WHAT IT IS

Month-to-month consulting to help politicians discover, develop, message and own the most important ideas and attributes to voters before, during and after an election cycle.

 

WHAT YOU GET

Ongoing, proactive strategy consulting from candidacy announcement thru election cycle including consulting for:

  • Brand Vision, Mission and Cause

  • Brand Core Value and Core Belief

  • Understanding Real and Perceived Opponent Threats

  • Core Voter Pain Points

  • How You Solve Their Pain

  • Key Election Cycle Attributes

  • Brand Positioning, Statement and Tagline

  • Trust Factors and Key Trust Statement

  • Real and Perceived Brand Differences

  • Brand Contrast

  • Winning Hearts and Minds

  • Rational and Emotional Brand Value Proposition

  • Introductions, One Liners, and Hashtags

  • Brand Persona: Colors, Images, Fonts, Look and Feel

  • Brand Identity Logo

  • Brand Experience: Key Customer Experiential Touch-Points

  • Public Relations Strategy

  • Marketing Strategy

  • Social Media Strategy

HOW TO GET STARTED AND OUR FEES

Consultation Fee: $10,000 (Refundable if we decide not to take you on as a client.)
Monthly Retainer: Starts at $20,000±

We suggest an initial strategic consultation as soon as a candidate knows they will be running for office. Timelines can then be established based on the election cycle. Political Consulting Fees vary pending on location and resources required. Reach out for a brief discussion or to set up an initial consultation.

 
 
 

 

COMPETITION REMOVAL®

 

Watch: The Art & Science of Competition Removal 00:57

 

 

Who said?

“LET’S MAKE AMERICA GREAT AGAIN.”

Ronald Regan.

Trump was smart to reuse a tagline that was already proven to be successful. As a matter of fact, according to Forbes, 74% of voters could recall the brand position and 70% of voters identified positively with the statement.