Workshops and Labs



Get the Brand tools you need to succeed.

Hitman Inc offers unique, fun, and engaging workshops and labs for aspiring entrepreneurs and SMBs looking for startup help, launching a new product, or simply wanting a competitive advantage.
— Steve Brazell | Founder, Hitman Inc | New York City

Do you matter?


Get in the lab.


One-Day Brand Workshop and Idea Lab.

This is a One-Day Brand Workshop and Idea Lab that provides hands-on help with your new startup or SMB's brand. You'll get the same great information that Brand Strategy Sessions provide with several hours of Q&A to help you answer your toughest questions, determine if you have a viable idea or product, discover your meaningful difference, and give your business the competitive advantage you need to win.

Class Size: Classes are limited to 10 attendees.


What You'll Learn:

  • What is a Brand Vision, Mission, and Cause
  • Defining your Brand's core values and beliefs
  • Who is your enemy?
  • What problem do you solve?
  • What are the pain points of your customers?
  • Who is your target market?
  • Competition analysis (real and perceived)
  • How to evaluate opportunities and new markets
  • What is your Brand's category?
  • What are your Brand's core attributes?
  • How to develop a Brand Positioning Statement
  • What does the market already believe about your category?
  • How to develop trust ideas and a Trust Statement
  • How to develop and define your Brand's Differences
  • Understanding Brand Contrast
  • How to keep innovating
  • How to develop a rational and emotional Value Proposition
  • How to develop your Brand Introduction, One Liners and Hashtags
  • Smart Social Media strategies
  • How to develop your Brand Persona (colors, fonts, images, more)
  • An understanding of how customers judge your Brand's performance
  • Understanding the Customer Experience
  • How to develop and execute a successful Customer Experience strategy
  • If you have a viable idea or new product.



08:00    Coffee, Light Breakfast and Networking

09:00    Introductions and Key Objectives Discussion

09:30    Brand Strategy Presentation and Overview

12:00    Break for Lunch (Lunch is provided).

12:45    Prepare for Workshop

13:00    Begin Brand Strategy Workshop

17:00    Brand Strategy Summary Overviews and Final Discussion

18:00    End


Upcoming Events.

There are no events scheduled at this time. Click here to be notified.


Tickets: $1,250

Tickets are sold on a first-come-first-served basis. There are no refunds, but if you cannot attend, we will hold your place at a future event. Questions? Contact us here.

I cannot imagine any organization, regardless of size, industry, or life cycle stage not benefiting from working with the Hitman.