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Infrared™
Brand strategy, positioning, and messaging consulting
Infrared clarifies positioning, narrative, and relevance so the market understands why you matter, why you are different, and why it should choose you.
Request Infrared Strategic Intelligence · Powered by Cypher™The Problem
When customers, employees, investors, or the market cannot quickly understand why you matter, value leaks. Trust weakens. Decisions slow. Competitors become easier to choose.
Infrared is designed for launches, repositioning, market shifts, stalled growth, and moments when leadership needs one clear story.
What Infrared Does
Reveal what the market actually sees.
Define the position and narrative competitors cannot easily copy.
Turn clarity into messaging, decisions, and execution.
Engagement & Investment
Month-to-month, paid at the beginning of each month. Approved expenses are additional. The one-day brand strategy session is additional.
Method Confirmed
“The method is the best I have ever seen.”— Harry Miller, CEO, Franchise Science
Infrared
Infrared helps when your brand positioning is unclear, growth has stalled, or your message is not distinguishing you in a crowded market. The work connects brand strategy, positioning, and messaging to your business model.
The $30,000 USD session is a full day of in-person consulting with Steve Brazell, examining brand strategy, positioning, messaging, and how they affect your business model. You receive an actionable Brand Strategy Executive Summary. Approved expenses are additional.
No. It is highly recommended but optional, and contracted separately from the monthly engagement.
Ongoing engagements provide brand strategy and messaging support. Depending on scope, this can include execution such as developing social media posts. Engagements start at $25,000 USD per month, are month-to-month, and are paid at the beginning of each month. Approved expenses are additional.
Yes. An engagement may combine Infrared, Recon, and Defcon 1 under one agreed scope. The service minimums are not automatically added together. Final pricing depends on your needs, scope, and intensity of involvement.
Yes. Steve Brazell leads engagements with a support team. Hitman can execute the agreed strategy or equip your team to execute it. Responsibilities, access, and response expectations are defined in the engagement.
Yes. Hitman serves established companies and public figures in the United States and worldwide.