Recon™
Know before you move.
Market and competitive intelligence consulting
Recon gives leaders market and competitive intelligence to detect change early, understand what it means, and move before the advantage disappears.
Request Recon Market Intelligence · Powered by Cypher™- 01 / Risk
- 02 / Intelligence
- 03 / Opportunity
The Problem
Markets rarely announce the moment they change.
Signals emerge across competitors, customers, technology, regulation, talent, and capital. Seen separately, they look like noise. Connected early, they reveal where risk is building and where opportunity is opening.
What Recon Does
Turn weak signals into decisive moves.
Detect
Identify meaningful shifts across markets, competitors, customers, and the forces reshaping demand.
Interpret
Connect fragmented signals, separate meaningful change from noise, and expose the implications.
Position
Convert intelligence into priorities, timing, leverage, and recommended action.
The Brief
What changed. Why it matters. What to do next.
Every Recon engagement produces a focused Recon Intelligence Brief: what changed, why it matters, the risks and opportunities it creates, and the moves worth making now.
Recon is built for market entry, launches, competitive shifts, investment decisions, partnerships, and moments when leaders cannot afford to move on assumption.
Every engagement includes daily Cypher intelligence briefs, seven days a week, with key insights and recommendations focused on your market and competitive environment. Strategic counsel from Steve Brazell is included; access and response expectations are defined by the engagement.
Recon Engagements
$25,000+ USD / month
Your engagement may combine Infrared, Recon, and Defcon 1 under one agreed scope. Final pricing depends on your needs, scope, and intensity of involvement.
Month-to-month, paid at the beginning of each month. Approved expenses are additional. The one-day brand strategy session is separately contracted.
Request ReconPowered by Cypher™
Find the signal before it becomes consensus.
Cypher connects fragmented signals and surfaces patterns early. Human judgment determines what they mean, what they threaten, and what to do next.
Recon
Common questions.
What does Recon help us decide?
Recon connects market and competitive signals to business decisions, including market entry, launches, competitive shifts, partnerships, and growth opportunities.
What do we receive, and how often?
Daily Cypher intelligence briefs, seven days a week, with key insights and recommendations focused on your market and competitive environment. Strategic counsel from Steve Brazell is included, with access and response expectations agreed for your engagement.
What is included at $25,000 per month?
The starting monthly engagement includes daily Cypher intelligence briefs seven days a week and strategic counsel. Final pricing depends on scope and intensity. Engagements are month-to-month, paid at the beginning of each month, plus approved expenses. The one-day brand strategy session is optional and separately contracted.
Can one engagement combine Hitman services?
Yes. An engagement may combine Infrared, Recon, and Defcon 1 under one agreed scope. The service minimums are not automatically added together. Final pricing depends on your needs, scope, and intensity of involvement.
Can Hitman execute the recommendations?
Yes. Steve Brazell leads engagements with a support team. Hitman can execute the agreed strategy or equip your team to execute it. Responsibilities, access, and response expectations are defined in the engagement.
Do you work with clients outside the United States?
Yes. Hitman serves established companies and public figures in the United States and worldwide.