Infrared: Brand Strategy
See What You’ve Been Missing.
A no-nonsense, full-day strategic assault built to re-discover, re-articulate, and re-invent your brand. This whiteboard-intensive workshop cuts the noise, strips out fluff, and locks in clarity across every critical touchpoint — from core attributes and messaging to customer and employee experience. You leave with clear insights, hard decisions, and a competitive advantage built to dominate.
“The method is the best I have ever seen, and the thought-process nearly flawless. I believe Steve Brazell has the most powerful and effective approach to piercing through the multimedia noise to accomplish the best branding, messaging, and marketing for today’s most relevant companies.”
— Harry Miller, CEO Franchise Science | California
What it is
A One-Day Brand Clarity & Strategy Session that walks your company’s brain trust through a proven, step-by-step process to:
Define your business strategy (problem/solution).
Pinpoint customer pain points and core differentiators (why they pick you over the competition).
Forge crystal-clear messaging, strategies, and tactics that win customers, elevate experiences, fuel growth, and crush competitors.
This is the session that cuts through noise and rewires how your company thinks, speaks, and executes.
What it’s not
This isn’t fluff.
We won’t waste time on spirit animals, inspiration boards, or 200-page reports you’ll read once and shelf forever.
You already have too much information. We filter, focus, and weaponize it into clarity you can act on — clarity that makes you stand out and sell fast.
What you get
The output: a Brand Clarity & Strategy Deck — short, sharp, and built to guide your biggest decisions. It’s your roadmap for execution.
Key deliverables include:
Vision, Mission, Cause
Core Attributes & Architecture
Voice & Messaging
Competitive Threats (real & perceived)
Problem/Solution & Pain Points
Why Customers Hire You & how you solve their pain
Expected Results & Innovation Opportunities
Target Market & New Market Opportunities
Category, Positioning & Statement
Customer Beliefs & Trust Factors
Differentiators & Contrast from Competitors
Winning Hearts & Minds with rational & emotional value props
Introductions, One-Liners, Hashtags
Brand Persona (colors, fonts, imagery)
Customer Experience Touchpoints
Social Integration
Elevator Pitch
One day in the room. Two weeks later — a clarity deck that becomes your weapon.
“Stop working with consultants in your industry—they see the world just like you do. If you want to be different (and you do), you need to see your industry in a new light with new perspectives so you can innovate successfully.”
— Steve Brazell, Founder, Hitman Inc
Sample one-day workshop.
Environment matters. Offsite locations deliver maximum focus and clarity — fewer distractions, sharper outcomes. Sessions can also be run on your campus, or you can bring your team to New York City.
A Brand Summary Document is delivered within two weeks for executive review. We then iterate with you to fine-tune, followed by a video presentation to your executive team and/or the entire company.
Sample Hour-by-Hour
09:00 Introductions and Key Objectives Discussion
09:30 Brand Strategy Presentation and Overview
12:00 Break for Lunch
12:45 Prepare for Workshop
13:00 Begin Brand Strategy Workshop
16:00 Brand Strategy Summary Overview and Final Discussion
17:00 End
Booking and fees
Clarity has a price. Access is limited.
Engagements range $50,000–$100,000 — final terms determined by location, travel, and timing. Fees are exclusive of first-class air, hotel, and ground transfers.
Steve Brazell books 3–6 months in advance.
Need to move faster? Contact New York (US & Europe) or Middle East for potential accelerated access.