RECON: COMPETITIVE INTELLIGENCE
See Everything. Exploit Weakness.
Markets move fast. Competitors move faster. Miss the signal, and you’re already losing ground. Recon gives you the intelligence edge — real-time insight into markets, rivals, and shifting terrain. We identify vulnerabilities, decode patterns, and surface opportunities your competition never sees coming. Armed with Recon, you don’t just react. You anticipate, outmaneuver, and strike first.
“The first rule of being competitive is knowing your rivals’ moves — and the second is anticipating their response.”
— Harvard Business Review
What it is
Recon: Competitive Intelligence is an ongoing consulting engagement designed to give executives and teams a decisive edge in the marketplace. We expose competitor vulnerabilities, identify hidden opportunities in customer behavior and market shifts, and decode both real and perceived threats before they surface. The process delivers foresight — the ability not just to respond to rivals, but to anticipate and outmaneuver them. This is the system that cuts through noise, turns raw intelligence into actionable clarity, and arms you to move first, strike hardest, and control the field.
What it’s not
This isn’t guesswork, analyst fluff, or vanity reports no one reads. We don’t bury you in data dumps or recycled market research. We weaponize intelligence — sharp, focused, and actionable — so every decision tilts the battlefield in your favor.
What you get
The output: a Competitive Intelligence Dossier — short, sharp, and battle-ready. It becomes your playbook for both defense and offense.
Key deliverables include:
Market Mapping & Trend Forecasts
Competitor Profiles & Vulnerability Assessments
Threat Surface Analysis (real & perceived)
Customer Pain Point & Opportunity Maps
Brand Contrast & Differentiator Analysis
Anticipated Rival Response Scenarios
Innovation & Expansion Opportunities
Risk & Disruption Forecasts
Strategic Action Recommendations
One engagement delivers the clarity you need to act with speed, precision, and confidence — Recon turns information into your unfair advantage.
Barbie had industry dominance for decades—but in 2001, competitor MGA Entertainment launched Bratz dolls, capturing $1 billion in annual revenue and forcing Mattel into a costly, reactive legal battle. Mattel underestimated the new threat and got sucked into defense instead of owning the field.
Booking and fees
Engagements for Recon: Competitive Intelligence are structured on a quarterly basis and begin at $75,000 per quarter (paid in advance). Fees are exclusive of business-class travel, hotel, and transfers if on-site sessions are required.
Access is limited. Only a select number of Recon clients are onboarded each quarter to ensure discretion and focus.
If you believe your organization qualifies, contact our New York (US/Europe) or Middle East offices for a direct, confidential consultation to determine fit and mission scope.
What not to ask
Don’t ask who we’re watching, how we collect intelligence, or which competitor vulnerabilities we’ve already exposed. We don’t reveal sources, methods, or client names — ever. If you need proof, you’re not ready for Recon.