Psyop: Political Strategies

People Don’t Vote for Candidates. They Vote for Brands.

We weaponize political strategy. From city halls to national campaigns, we arm politicians with precision messaging that targets emotions, shapes motives, and influences voter behavior. Your political brand becomes differentiated, razor-sharp, and impossible to ignore. Because voters don’t choose a person — they choose a story, an emotion, a brand.

Get it right, or get erased.

“Politicians win because they own the most important idea in the election and the attributes that voters care about most.”

— Steve Brazell, Founder, Hitman Inc

What it is

Month-to-month political consulting that equips candidates to discover, define, and dominate the ideas that matter most to voters — before, during, and after an election cycle. We help you lock in the story, sharpen the message, and own the brand that wins.

What it’s not

We’ll create contrast that cuts your opponents down to size. But we don’t run smear campaigns. That’s noise. We build brands that outclass, outlast, and outperform.

What you get

Ongoing, proactive strategy from announcement through election, covering:

  • Brand Vision, Mission & Cause

  • Core Values & Beliefs

  • Voter Pain Points & Solutions

  • Opponent Threat Analysis (real & perceived)

  • Election Cycle Attributes

  • Positioning, Statements & Taglines

  • Trust Factors & Key Trust Statement

  • Differentiators & Brand Contrast

  • Rational & Emotional Value Props

  • Introductions, One-Liners & Hashtags

  • Persona (colors, fonts, imagery, look & feel)

  • Identity (logo & brand system)

  • Experience Design (touchpoints across campaign)

  • PR, Marketing & Social Media Strategy

“Trump didn’t come up with ‘Make America Great Again’ — Ronald Regan used it in his campaign. Trump was smart enough to use a slogan that had already proven to be successful in the past.”

— Steve Brazell, Founder, Hitman Inc.

Booking and fees

Engagement begins with a strategic consultation the moment a candidacy is confirmed. From there, timelines and deliverables are locked to the election cycle.

Political consulting fees start at $75,000 per quarter (paid in advance), exclusive of first class travel, hotel, and ground transfers.

We operate worldwide. Availability is limited, and only select candidates are accepted each cycle. If you believe your campaign qualifies, reach out for a direct, discreet conversation to determine fit.