Psyop: Political Strategies

We don’t vote for candidates, we vote for brands.

We help politicians at every level develop messaging and indicators to influence an audience’s emotions, motives, objective reasoning and ultimately their behavior in the voting booth. We help ensure their message is differentiated, clear and on-point. Remember, no one votes for a person, they vote for a brand. Get it right or be forgotten.

“Politicians win because they own the most important idea in the election and the attributes that voters care about most.”

— Steve Brazell, Founder, Hitman Inc

What it is

Month-to-month consulting to help politicians discover, develop, message and own the most important ideas and attributes to voters before, during, and after an election cycle.

What it’s not

We will create contrast with your opponents, but we won’t coordinate smear campaigns.

What you get

Ongoing, proactive strategy consulting from candidacy announcement thru election cycle including consulting for:

  • Brand Vision, Mission and Cause

  • Brand Core Value and Core Belief

  • Understanding Real and Perceived Opponent Threats

  • Core Voter Pain Points

  • How You Solve Their Pain

  • Key Election Cycle Attributes

  • Brand Positioning, Statement and Tagline

  • Trust Factors and Key Trust Statement

  • Real and Perceived Brand Differences

  • Brand Contrast

  • Winning Hearts and Minds

  • Rational and Emotional Brand Value Proposition

  • Introductions, One Liners, and Hashtags

  • Brand Persona: Colors, Images, Fonts, Look and Feel

  • Brand Identity Logo

  • Brand Experience: Key Customer Experiential Touch-Points

  • Public Relations Strategy

  • Marketing Strategy

  • Social Media Strategy

“Trump didn’t come up with ‘Make America Great Again’ — Ronald Regan used it in his campaign. Trump was smart enough to use a slogan that had already proven to be successful in the past.”

— Steve Brazell, Founder, Hitman Inc.

Booking and fees

We suggest an initial strategic consultation as soon as a candidate knows they will be running for office. Timelines can then be established based on the election cycle. Political Consulting Fees start at $25,000 per month and vary pending on location and resources required. Reach out for a brief discussion or to set up an initial consultation. Business Class travel, hotel and transfers are additional. We work world-wide.