Vibe: Value and Culture

Define Your Values. Drive Your Decisions.

Every move your people make traces back to values. Our proprietary method cuts through noise, locking your team onto the core values that matter most. The outcome: an unshakable culture powered by a crystal-clear Core Value Statement — one your team can internalize, act on, and live daily. Purpose clarified. Decisions aligned. Culture weaponized.

“Your personal core values define who you are, and an organizations core values ultimately define the organization’s character and brand. For individuals, character is destiny. For organizations, culture is destiny. ”

— Tony Hsich, Founder of Zappos | Las Vegas

What it is

A one- or multi-day workshop (depending on organizational size) that engages every executive and team member in a proven proprietary methodology. The process strips complexity and drives alignment around the vision, mission, and values that actually matter for success.

The outcome: a clear, actionable summary of your core corporate values, defined and illustrated with real examples that drive behavior, decisions, and culture.

The true weapon is the Core Value Statement — one powerful line every team member knows, understands, and can live daily. That’s what transforms culture.

  • Disney: “Make everyone’s dreams come true.”

  • FedEx: “I will make every FedEx experience outstanding.”

  • Zappos: “Deliver WOW through service.”

  • Yours: To be defined.

What it’s not

This is not a poll. We don’t ask for favorite words to slap on a wall. The only values that matter are those that advance vision, mission, and measurable change. If you’re looking for a list of generic “virtues” for your annual report, look elsewhere. At Hitman Inc., we don’t decorate walls — we drive change.

What you get

The session delivers a Value Discovery Report & Executive Summary — Board-ready, branded, and designed for immediate action.

Contents include:

  • Executive Summary & Key Objectives

  • Executive Value Cloud & Key Takeaways

  • Suggested Actions & Next Steps

  • Team Member Objectives & Takeaways

  • Methodology & Sample Slides

  • Attendance Percentages & Satisfaction Surveys

  • Value Ideation Notes & Top 10 Statements

  • Suggested Core Values & Definitions

  • Daily Use Examples

  • Final Core Value Statement

“Every single partner rated your presentation somewhere between unbelievably valuable, and the best presentation they’ve ever seen.”

— Bill Key, Partner, ELI International | Boston

Sample one-day workshop.

Environment matters. Offsite sessions deliver sharper focus and stronger outcomes, but workshops can also be held on your campus — or in New York City. A Core Value Document is delivered within two weeks for executive review. We iterate, refine, and then present the final framework via video to your executive group and/or the full company.

Agenda

09:00    Executive Value Meetings

12:00    Break for Lunch

13:00    Team Member Corporate Value Discovery Presentation

14:00    Break

14:15    Team Member Corporate Value Discovery Session

16:00    End


Booking and fees

Engagements begin at $150,000 — exclusive of First Class Travel, hotel, and ground transfers.

Steve Brazell books 3–6 months in advance.

Need accelerated access? Contact our New York (US & Europe) or Middle East offices for priority opportunities.

Availability is limited. Only a select number of sessions are conducted each year.